Paper short abstract:

The paper analyzes the social, environmental and cultural tourism of sun and beach. Particularly the creation of 21 international tourism developments, including the expansion of tourism of second homes and the tourist centers promoted by the Mexican government such as Capomo and Litibú.

Paper long abstract:

The paper explores from an anthropological perspective, the social historical process in which, the Mexican government in the last three decades joined the globalization trend of world economy. This trend leds to constitutional reforms imposed neoliberal policies that perceive tourism as an engine for regional development. Tourism has kept the role of regional development pole, causing profound social effects, it has changed socio-territorial structure, the forms of social and reproductive organization of hunter-gatherers indigenous populations, fishing communities, also the rural-mestizo and local tourism, this process has been expressed in a wide variety of social, environmental and cultural phenomena that are true reflection of the neglect of social responsibility and cultural citizenship.