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Paper short abstract

The paper examines how images and narratives of nature are constructed in the digital folklore of the Russo-Ukrainian War, as well as the traits attributed to them. The paper also traces how such motifs have migrated across different narrative cycles

Paper long abstract

Folklore is a means through which people think and learn, transmit knowledge and traditions, shape collective identity, and make sense of the world within a specific community.

In the context of the Russo-Ukrainian war, folklore has primarily developed through digital tools, most notably on social media platforms.

Among these, memes have emerged as the most pervasive form of digital folklore. The sheer volume and speed of meme production since the onset of Russia’s full-scale invasion of Ukraine are unprecedented, with new memes being created and circulated daily.

The paper examines how images of nature are constructed in memes and the traits attributed to them. As the war has unfolded, the portrayal of nature has evolved, with various motifs crystallizing around it. The paper aims to trace how such motifs have migrated across different narrative cycles and to analyze the representation of nature that memes have produced in the public imagination.