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Paper short abstract

The paper discusses the reflection of economic images of everyday life in folkloric forms such as proverbs, phrasemes, and riddles.

Paper long abstract

The paper discusses the reflection of economic images of everyday life in folkloric forms such as proverbs, phrasemes, and riddles. In analyzing the material of genre-diverse folkloric forms, we focused on three key concepts related to the economic aspect of daily life: prosperity, work, and the hierarchy of economic relations. Through ethnolinguistic and linguocultural analysis, we explored how folkloric forms reflect socio-cultural phenomena, focusing on their use and changes in the context of globalization, neoliberalism, and rapid technological development. The study provides insight into the interplay between traditional forms of expression and contemporary social dynamics, offering a deeper understanding of how folklore forms are integrated into the socio-cultural context