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Accepted Paper
Digital Political Subcultures and the Construction of Cultural and Political Identities among Moroccan Women Leaders in the Global South
Dounia ZIANI
(University of Sidi Mohamed Ben Abdellah)
Abdelaaziz El Bakkali
(University of Sidi Mohamed Ben Abdellah)
The paper examines the ways in which Moroccan women leaders utilize digital platforms to construct their identities, challenge patriarchy, and amplify their political influence. It demonstrates how their online activism alters leadership while subjecting them to new risks in the Global South.
Paper long abstract
This paper explores how Moroccan women leaders use digital platforms to shape their cultural and political identities within the Global South. While youth subcultures and online activism have been extensively studied, the digital practices of women leaders are still underexplored. This study contends that their online engagement goes beyond symbolic resistance or visibility; it transforms leadership practices, fosters counter-discourses, and challenges patriarchal norms. By placing Moroccan women leaders within discussions on digital subcultures, feminism, and political participation, the paper demonstrates how technological innovation and globalization create both opportunities and limitations. Digital spaces enable women leaders to amplify their voices and broaden their influence, but they also leave them vulnerable to harassment and structural inequalities. The analysis shows that Moroccan women are not passive participants in digital transformation but active agents reshaping leadership and identity, providing new perspectives on power, gender, and political engagement in the Global South.