Accepted paper:

The housewife goes to market: gender, class and neoliberal values in Kolkata

Author:

Henrike Donner (Goldsmiths)

Paper short abstract:

As neoliberal policies have become more deeply entrenched in middle- class family life the meaning if the term housewife has changed. This paper discusses how middle class women Kolkata negotiate the tension between joint family values and the demand for entrepreneurial selfhood.

Paper long abstract:

As neoliberal policies have become more deeply entrenched in middle- class family life the meaning if the term housewife has changed. This paper discusses how middle class women Kolkata negotiate the tension between joint family values and the demand for entrepreneurial approaches to self realisation based on two decades of fieldwork in the city. Issues of intensive parenting, consumption and employment as well as the changing meanings of technologies if the self will be discussed.

panel P23
Changing family realities in South Asia