Paper short abstract:

Through the lens of ecofeminism, the paper will analyse some different perspectives on women claiming for the rule over their own resources, as the indigenous outlook of Maitreyī Puṣpā's novels challenging the globalized lexicon of films and advertisements.

Paper long abstract:

My paper aims at analysing some reactions to the dynamics of globalization through the lens of ecofeminism in India. The claims for the management of local sources represent a response to the global trade policies disregarding any ethical and ecological commitment. The women embody the creative forces that resist the cultural flattening and the environmental destruction of globalization. Their expressive modalities often collide with the communication techniques of the global world, eluding any canonical categorizations - even those of conventional feminism. The management of local resources comes to epitomize the women claim for independence and self-determination.

I will use the metaphor of water - being the essential resource of life and a symbol of femininity - as a key to investigate some dynamics of the relation global-local. I will propose some textual analyses dealing with water management and offering different perspectives on women claiming for the rule over their own resources. For example, in the indigenous outlook of Maitreyī Puṣpā's novel Betvā bahtī rahī (1994) the challenges of women unavoidably mingle with local misery, far away the India shining of globalization. In a different way, the globalized lexicon of blockbuster films radically differs from environmental documentaries; while the marketing strategies of some advertisements emphasize water as a vital source to enhance its profit resources.