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Poster Short Abstract

We share 10 lessons learned on turning participation into verifiable data and impact in citizen science projects and events, from MINKA-led or supported efforts: City Nature Challenge Barcelona, BioDiverCiutat, BioMARató, the Catalonia Marine BioBlitz, and EU projects ARSINOE, ProBleu, and ENHANCE.

Poster Abstract

This poster shares 10 lessons on how clear communication turns awareness into engagement in citizen science projects. The lessons come from real cases and strategies developed with MINKA platform along different proejcts and events: City Nature Challenge Barcelona, BioDiverCiutat, BioMARató, the Catalonia Marine BioBlitz, and EU projects as ARSINOE, ProBleu, and ENHANCE.

What works: swipeable data stories, short video made on phones, regular newsletters, light challenges, and small AI helpers for captions and hashtags. To include more people, we use multilingual materials, low-bandwidth formats, and User-Generated Content. We track simple metrics: conversion between stages, views and engagement actions, contributor retention, and signs of policy or education uptake.

Through communication, we can help real people, far from academic contexts, to be at the CENTER of projects, research and decision-making!