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Short Abstract

This presentation addresses how structured communication, media partnerships, and constructive journalism can amplify the impact of citizen science. It offers practical tips and insights to help participants foster engagement and dialogue with societal actors.

Abstract

Citizen science holds transformative potential to connect communities, generate inclusive knowledge, and support evidence-based decision-making. Yet, to act as a bridge across geographic, cultural, social, and institutional divides, citizen science could embrace structured communication, partnerships with legacy media, and the principles of constructive journalism.

Based on cases from The University of Southern Denmark, this presentation explores how these elements can aid the societal impact of citizen science, particularly in fostering engagement across political, administrative, and disciplinary silos. Structured communication strategies are essential for ensuring that citizen-generated data is not only heard, but trusted and actionable. In connection, legacy media outlets, despite increasing fragmentation in the information ecosystem, remain influential platforms for agenda-setting. Strategic partnerships with these institutions can scale the reach of citizen science, contextualize findings, and connect local observations to global challenges. Meanwhile, constructive journalism — which emphasizes solutions-oriented, forward-looking reporting — aligns closely with the ethos of citizen science, offering a shared framework to tell compelling stories grounded in evidence and participation.

We will share key guidelines on how to build mutual trust with media partners and potentially embed citizen science in political and policy processes. Drawing on the global field of constructive journalism, the presentation will provide conceptual insights and actionable takeaways to help attendees position citizen science as a credible tool for public engagement.