Paper short abstract:

Social/digital media platforms preserve and propagate Hausa Proverbs as well as allow them to be used ideally in the new normal as an effective tool for self-expression and arguments in the Hausa Movie/film Mayafin Shairi (The Veil of Deceit)

Paper long abstract:

Technologically digitalized and electronically radicalized generation has turned digital/social media into a viable tool for piloting not just information but also cultural values; this new predilection has become the new normal in digital acceptance. A folkloric genre among the Hausa people which has defied modernization and has bloomed from one generation to another as a result of its role in expressing the values and beliefs of the people is the Proverb known as Karin Magana in the language. They not only serve as mirrors of the cultural norms and values of the society but, they are also employed to entertain, educate, advise, and most often to buttress points, and to give arguments universal acceptability. The dynamism in Hausa Proverbs has allowed it to fit ideally into the new normal which is social media. Using the functional approach to the study of folklore, which aims at discovering the factors that enhance the survival, contentment, and moderation of the social order through expressive literature, this paper attempts an appraisal of how Hausa proverbs are used to express views and arguments effectively in the Hausa Movie/film Mayafin Shairi (The Veil of Deceit) which is popularly viewed on different social media handles like YouTube, Tiktok, Instagram, Facebook among many others. We argue that social media platforms not only help in preserving and propagating Proverbs and other similar genres but also give viewers and scholars opportunities to exchange knowledge and ideas on Afrophone literatures.