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Paper short abstract:

The resurgence of GBV disillusionment in Nigeria from 2021-2022 has resulted to multimedia display promoting female consciousness and domination devoid of Igbo traditional cultural decorum. This paper analyses feminist vocabularies employed by selected content creators of Igbo origin in Tik Tok.

Paper long abstract:

TIK Tok as a social media platform discusses popular culture subjects. It is a device intended for entertainment, commodification, affective paradigms and digital activism. The resurgence of disillusionment characterized by Post Covid19 issues, unemployment, quest for fame/money and gender-based violence in Nigeria from 2021-2022, has resulted to multimedia display promoting female consciousness and domination devoid of Igbo traditional cultural decorum. Despite varied criticisms of Tik Tok’s influence on audiences’ psyche (Jiang Qiaolei, 2019), I argue that feminist vocabularies employed by most content creators of Igbo origin in Nigeria are very effectual and mostly non-indigenized in patterns, an argument fit for cultural criticism in the wake of hybridism. This will be achieved through data assembled from Tik Tok app with snapshots of content creators that display a significant support for “sisterhood” targeted towards female energy and liberation. The algorithmic analysis of themes will be achieved through data mining, locative investigation and thick mapping (Berry; Fagerjord, 2017). I intend to discuss selected images, video/audio and texts laced with feminist consciousness as an assertive female tool for digital affect and activism (Sampson et al, 2018). Relevant theoretical approaches will be discussed to provide a holistic background in the findings.