Accepted paper:

Auto-management as governance? Predictive analytics in counter-insurgency and marketing

Authors:

Jutta Weber (University Paderborn)

Paper short abstract:

In my paper I will analyze whether and how the automated management and decision making can be interpreted as a new way of governance. Therefore, I will compare applications of predictive analytics in counter-insurgency and marketing.

Paper long abstract:

Automated management is build on the capture, structuring and sorting of data through algorithms but also the reshaping of human behaviour to make it amenable to the automated, automatic or autonomous systems of datafication. In my paper I will analyze whether and how the automated management and decision making can be interpreted as a new way of sociocultural and biopolitical governance. Therefore, I will compare applications of predictive analytics in such diverse fields as counter-insurgency and marketing.

panel A27
The power of correlation and the promises of auto-management. On the epistemological and societal dimension of data-based algorithms