Paper short abstract:

The framework developed in this study is the first step for empirical research on barriers for RI in commercial settings, which is at the moment theoretically underdeveloped, and the intermediary role of third-party certification programme in food innovation for non-communicable disease prevention.

Paper long abstract:

Increasing production of healthy foods is a proposed strategy for addressing one of the grand challenge of our time: the threat of non-communicable diseases to public health (NCDs, e.g. type 2 diabetes, cardiovascular diseases). To promote production of these foods in the Netherlands, the Choices Foundation was initiated in 2006. By setting standards for healthy foods and certifying these foods with a front-of-pack logo, the Choices Foundation aims to be an intermediary between consumer, academia and food industry. The Choices programme provides an interesting case to investigate if intermediaries can stimulate Responsible Innovation (RI) in commercial settings. Explorative studies have indicated potential barriers for RI in commercial settings, e.g. decrease of competitive advantage. Standards created by an independent intermediary could create the level playing field required for RI. Although Von Schomberg previously indicated such standards fundamental for RI, limited studies have been conducted on this governance mechanism for RI in commercial settings.

In this study, firstly we develop an overview of barriers for RI in commercial settings by integrating RI theory in models for new product development. Secondly, we conduct a literature review about the role of intermediaries in commercial innovation and their influences on barriers for RI. Finally, this theoretical framework will be discussed with actors in the Dutch food industry. The result of this study will provide the foundation for empirical research by giving an overview of a) the barriers for RI in the commercial settings, and b) roles of intermediaries in overcoming these barriers.