Paper short abstract:

The paper intends to reflect on a mobility co-design procedure, at present experimented in Italian companies in order to make mobility planning more sensitive to gender differences in mobility practices.

Paper long abstract:

In Italy, mobility management for employees – known also as commute planning – is compulsory for local units of companies, if they are located in larger municipalities and if they have more than 100 employees. Such measure aims at forcing companies to contribute to sustainable mobility.

As part of GILL (Gendered Innovation Living Labs) Horizon Europe project, the authors of the present paper are developing a co-design procedure to be implemented as part of the mobility management for employees, in order for mobility managers, managers, more in general, and employees to become sensitive to, and take into account while planning, gender differences related to mobility practices.

The procedure consists in combining a mobility questionnaire with a codesign workshop based on personas elaborated from the data gathered through the questionnaire.

Following GILL's framework, such procedure is going to be experimented and tested in few companies through two iterations as a living lab (LL) (as LLs are intended by ENoLL – European Network of Living Labs).

Based on the work we are conducting, observed through auto-ethnography and through the ethnography of the discussions emerging in the course of the co-design workshops, the present paper intends to explore how a low-tech experiments of mobility planning intended as Living Lab, can be actually seen as experiments and of what.

In particular, we will focus on the role of personas, on the kind of representation of future mobility they allow and on the experimental device they allow to create, considered in terms of script.