Short abstract:

This presentation offers a dual lens through which to connect cloud computing and scale-making. First is its association with rapid growth (firm-level) and second with accelerated industrial disruption (market-level).

Long abstract:

How does a cloud-based asset regime impact scaling-making? This presentation outlines two ways to answer this. First, is the speed and swiftness by which firms emerge, expand, and consolidate their position – in markets that not long ago did not even exist. That is, this asset regime is associated with the rapid capture of new markets. This is a temporal observation about rapid scaling and growth. Second, this asset regime grants firms the latitude to experiment and enact strategy pivots without prohibitive sunk costs and other risks. Leveraging this asset regime potentially mean firms can introduce new services, products, and devise new data- and platform- distribution mechanisms without long gestation periods, complex contractual linkages, or capital-intensive investment cycles. This then is an argument about accelerated industrial change. This presentation offers a dual lens through which to connect cloud computing and scale-making. First is its association with rapid growth (firm-level) and second with accelerated industrial disruption (market-level).