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Short abstract:

With the changes in information dissemination methods, scientists adopt more diverse methods of scientific communication, both scientists and the public need to deal with the benefits and challenges brought by new communication methods.

Long abstract:

Communication and dialogue between scientists and the public is very important. With the change in the way of information dissemination, the way of communication between scientists and the public has gradually changed from the one-way communication to the coexistence of multiple communication modes, and the driving mechanism of scientific communication among scientists has also changed accordingly. With the development of new media such as short video, the ways and means of science communication are becoming more and more diversified. In the process of scientific communication, scientists not only have formal channels such as giving lectures and writing articles, but more and more scientists are choosing social media, short video platforms, and so on.

New modes of information dissemination pose challenges for both scientists and the public. On the one hand, scientists need to face and solve the following problems, including how to balance the relationship between scientific research and science communication, how to transform abstract scientific knowledge into information that can be easily accepted by the public, and how to ensure the quality of scientific information. On the other hand, for the public, facing a huge flow of information, they need to learn how to screen information to obtain the knowledge they need, how to ensure the quality of obtaining technological information, such as distinguishing between real and fake experts, and how to avoid only accepting specific types of information to prevent the "information cocoon".