Paper short abstract:

This presentation will focus on the representation of magical practices in popular culture, especially digital entertainment.

Paper long abstract:

The study and practice of magic has been for decades associated with secrecy, vigorous study of ancient texts and participation in rituals determined by the initiation degree of the associate. These ideas, often revolving around the concept of exclusivity, have been slowly deconstructed under the influence of post-modernity and a new trend of magical practice has been slowly emerging, and “invading” households ever since. Thanks to the advancement in modern technologies, the possibility to study esoteric teachings has never been easier. Ancient grimoires in their digital form are just a mouse click away, do-it-yourself videos on how to conduct rituals have been flooding streaming services and online shops specialized in selling components and ingredients for magical practice are flourishing. One of the channels where the representation of magic - as the practice, so the practitioners, is rapidly expanding, is the realm of digital entertainment. This presentation will focus on exploring the variations of the reimagination of magic in the digital world. By finding parallels with known esoteric teachings, as well as analyzing the influence on the players, I would argue, that through various depictions, narratives and references, the magical practices are rooted in the entertainment industry and as such in the modern society in more forms that one would initially expect.