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Paper short abstract:

"All-Ukrainian HOPE Marathon" became the largest live project of Hope Channel UA during its conventional decade of existence. Its contents include reading of biblical Psalms, prayer, a news feed about the Invasion with an emphasis on the humanitarian aspect, live video connections.

Paper long abstract:

Hope Channel UA (Nadiia TV in Ukrainian) claims to be "the first Christian TV channel in Ukraine." During the Russian invasion of 2022, its main innovation was the "All-Ukrainian HOPE Marathon" program. It is a live program that is being aired from February 28 to June 22 in morning and evening blocks of one and a half hours. For the first months, the Marathon was broadcasted daily without a day off. Since September, it has been aired twice a week under the title "Spiritual Front."

"All-Ukrainian HOPE Marathon" became the largest live project of Hope Channel UA during its conventional decade of existence (since 2009, 24/7 broadcasting since 2013 - satellite, cable TV, Internet). Its contents include reading of biblical Psalms, prayer, a news feed about the Invasion with an emphasis on the humanitarian aspect (first read by the presenters, later video stories), live video connections with people from hot spots (front lines, occupied territories), as well as with experts - religion scholars, historians, lawyers, volunteers, public figures, church ministers. During 2022, Hope Channel UA almost completely switched to the Ukrainian language, which caused a noticeable transformation of the audience. Its YouTube channel grew from 218K to 250K subscribers, but many Russian-speaking viewers, mainly from abroad, unsubscribed. Before the Invasion, Ukrainians and Russians comprised even halves of the audience, whereas now there are one and a half times more Ukrainians.