Paper short abstract:

The Russian-Ukrainian war made significant adjustments in the media sphere. Religious topics, which were not very popular in peacetime, have now gained general social relevance, which requires the cooperation of secular and religious media.

Paper long abstract:

Religious mass media play a prominent role alongside secular mass media in the modern system of mass communications. Consumers of such information products are not only certain groups of believers, but a much wider audience. The new realities that have developed require new approaches. That is why we observe the collaboration of religious and secular topics in the broadcasts of confessional mass media.

On the other hand, the demand for information on the topics of religious life has significantly increased in the conditions of the aggressive war of the Russian Federation against Ukraine. Since religion is an ideological component of the war launched by Russia, religious issues are at the top of the secular media.

The author is an expert religious scholar who regularly comments on the religious situation in Ukraine and the world on television. This continues during the period of russia's large-scale aggression against Ukraine as well.

At the same time, cooperation with religious mass media (in particular, the "New Christian Channel") has resulted in more than 10 author's programs "Religious Kaleidoscope" of scientific and educational and interfaith nature (secular). The last special editions of the "Religious Kaleidoscope" program were released in July 2022, when the author was already in the ranks of the Armed Forces of Ukraine. Based on a wide empirical base, the author states that the "corporate communication" of religious and secular audiences through religious and secular mass media has a steady trend, with an emphasis on certain aspects during the war.