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Paper short abstract

Social media generates visceral but fleeting anger. This study proposes that streaming media like Netflix acts as a "memory prosthesis," consolidating fragmented digital affects into an enduring historical record to sustain the #SeAcabó movement against erasure

Paper long abstract

Social media often intensifies feelings of agony, but this polarized world also comes with a sense of immediacy. Consequently, the great thoughts, outcries, and history of online movements are often forgotten by the public in a matter of days. Can these moments be memorialized not just by activists, but by the world at large? This study suggests that commercial streaming media offers a new possibility for modern feminism. Through an analysis of TikTok content during the #SeAcabó movement, we find that Netflix acted as a structural pivot , connecting grassroots affect with neoliberal commodification.

Adopting a mixed-methods approach, this study analyzed data from August 2023 to December 2024, combining Social Network Analysis (SNA) of TikTok videos (N=1000) and press articles (N=200) with qualitative discourse analysis of the Netflix documentary Se Acabó.

Findings showed that TikTok served as an incubator for "affective publics," generating the emotional solidarity necessary to breach the mainstream news agenda. However, it was the intervention of Netflix that acted as a "structural pivot." By historicizing transient digital anger into a cohesive narrative, the documentary stabilized the movement against the volatility of the attention economy.

This study argues that the success of #SeAcabó relies on this recursive loop: grassroots activism provides the moral impulse, while institutional and commercial media provide the structural amplification and memory required to resist erasure. This study thus highlights the paradoxical "possibilities" for feminist success: navigating the tension between authentic struggle and commodified visibility to secure a place in history.