Paper short abstract:

The visibility of posts on digital social networks toguether with the use of smatphones indicates that the role of mediation of nutricionists is a creative possibility to resizes and guides actions of food and nutrition education on digital social media platforms concerning healthy eating practices.

Paper long abstract:

The Digital Laboratory of Food Education and Humanities (LADIGE / UFRJ) deals with studies that relate Commensality and Communication and Information Technologies. In this paper, we propose a debate on new roles for nutritionists in their interaction on social networks. The hypothesis is that the daily use of smatphones resizes and guides healthy eating practices with the mediation of this professional in actions of food and nutrition education on digital social media platforms. The objective of this study was to evaluate the potential for visibility of posts on digital social networks about the promotion of healthy eating. The methodology compared two content analyzes on digital media: 90 posts (July 2019) from a set of mothers' profiles on Instagran (stories, feeds and hastags), and 5 cooking video classes by digital influencer Rita Lobo, on Panelinha channel on the Youtube platform, with 510 thousand subscribers (November 2019). In the first analysis, it was observed how guidance on food introduction for children after weaning was published in the form of a diary with tips, recipes and methods of preparation. In the channel, the video classes amplified the 'New food classification' by blaming the ultra-processed food. We understand that the Nutrition content follows the principles of the Healthy Eating Guides for the Brazilian adult and child population as a consumption trend, implying a mediation by the nutritionist as a creative of medical care.