Paper short abstract:

The purpose of the paper is to present the process of building the social identity of members of right-wing movements. Based on essentialist assumptions, activists are creating self-image which may help them to achieve the goals and bond the group.

Paper long abstract:

A properly created self-image seems to be crucial not only for shaping the interaction between independent individuals, but also for the functioning of entire organizations. Strategic construction of identity, based on opposition to members of other groups is clearly visible among members of right-wing groups. By creating their image, individuals and groups try not only to make a specific impression, but also to achieve control over the behavior of others by influencing their definition of the situation. In the context of the analysis of self-images constructed by the members of Polish right-wing movement, I will present strategies aimed at raising public support and trust or arousing fear among groups identified as hostile or threatening.