Paper long abstract:

My paper will focus on changes regarding the setting of priorities in economy in the context of the hegemony of Political Economy/National Economy and its followers (Neoliberalism) in the Business Sciencies. For a long time a concept from Antiquity dominated the thinking, ans acting of European people. This is expressed e.g. by the "Houses of Nobility" as well as by the entity of the "Whole House" (Ganzes Haus) with its relations of production and consumtion as it existed at the peasant population of Austria. Though the separation of the domains of production and reproduction (respectively consumtion) already started earlier, at least with Adam Smith (1723-1790) it occured in National Economics, which were increasingly shaping state politics in Europe. Exchange value and no longer practical value now dominate the value of goods (or better: commodities). Work counts as source of the wealth of a nation; maximization of efficiency and by this of wealthiness happens by division of labour. But only those activities are seen as productive, that create "marketable products" (=separation of production and reproduction). Consequently households are excluded from the economic spere and are only significant regarding to market relevant decisions (related to consumption). In the further development increasingly peasants are also excluded from Economics. Only farmers, who produce by labour division and with industrial means, exclusively for the (global) market are of economic relevance. The changes in rural domain, as they were expressed in the call for papers, are a logical consequence of these developments.