Paper long abstract:

As the final decade of pre-online media entertainment came to an end in the early 2000s, attention to girls’ fashions, culture and postures of defiance vanished along with street fashion and public subculture in its last stand. What arose and has taken attention in the twenty first century have been various animation, ero ge-mu, and boys’ screen and bedroom cultures which have picked up and run the theme of defiance from schoolgirl actors of the 1990s. In this paper we will explore the combatative girl character in cross-dressed male play and virtual shojō avatar livestreaming. This paper will explore the transfer of bombastic girls’ street style in boys parodic cross-dressing, and the re-assemblage of girls’ cute aesthetics as a form of masculine virtual style and resistance in the 2010s.