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Accepted Paper:

Intermediality and the discursive construction of popular music genres: the case of 'Japanese City Pop'  
Moritz Sommet (University of Fribourg (Switzerland))

Paper short abstract:

This paper examines the discursive history of Japanese City Pop to interrogate the intermedial processes at work in the construction of popular music genres. A corpus of musical intertexts is examined and related to the (extra-)musical qualities of media artefacts commonly associated with City Pop.

Paper long abstract:

Commonly said to embody the 'urbane' and 'refined' lifestyle of metropolitan Tokyo and to prefigure the transnational and consumerist characteristics of today's mainstream J-Pop, Japanese City Pop has undergone several recontextualizations since it first surfaced in the last quarter of the 20th century. I use City Pop as an example to interrogate the intermedial qualities of the processes at work in the emergence and sustenance of popular music genres. I first examine some common multi-semiotic (aural, visual and textual) characteristics of the musical products most commonly classified as City Pop, conceptualizing the genre as an example of intermedial translation. I then relate the results of this examination to select material from a small diachronic corpus of Japanese-language musical intertexts built from music history books, disc guides, liner notes, newspaper and music magazine articles published between 1977 and 2016, identifying actors in the discursive construction of City Pop as a genre and tracing changes in the musical and extra-musical qualities attributed to it. Our contemporary understanding of the term 'City Pop' and our perception of the artists and the multi-semiotic characteristics it points to are shown to have been strongly shaped by enthusiast press articles and popular musical histories written by a relatively small number of Japanese music journalists who integrated disparate and often contradictory artistic productions into a coherent genealogical narrative. My findings indicate the comparatively strong importance of etic text-based narratives over emic musical properties or short-term music industry marketing strategies in the construction of City Pop as a popular music genre, pointing to the fundamental primacy of language/writing in what Jens Schröter has termed "ontological intermediality."

Panel S5b_15
Sound and music as medium
  Session 1 Friday 1 September, 2017, -