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Paper short abstract

This mixed-methods study uses surveys, interviews & Social Cognitive & Practice Theories to show that girls' switch to reusable pads succeeds only when personal confidence meets supportive infrastructure like water & privacy.

Paper long abstract

This longitudinal mixed-methods study investigates the factors influencing the transition of adolescent girls from disposable to eco-friendly reusable cloth pads. A baseline survey assessed current menstrual practices and awareness of eco-friendly options among 12–15-year-old adolescent girls in Indian public schools. After an awareness session and subsequent distribution of eco-friendly reusable pads, follow-up surveys and interviews were conducted to gather feedback on usage, maintenance, and disposal. By integrating Social Cognitive Theory and Practice Theory, the research provides an understanding of how individual cognitive, affective, and behavioural factors interact with broader socio-material contexts to influence adoption, a framework generalizable to other sustainable consumption behaviours. The findings based on thematic analysis and grounded theory approach highlight the need for multi-faceted interventions addressing both personal readiness and systemic support, offering significant benefits for the menstrual product industry, women, society, and the environment. This transition directly contributes to several Sustainable Development Goals (SDGs), notably SDG 3 (Good Health and Well-being), SDG 5 (Gender Equality), SDG 6 (Clean Water and Sanitation), SDG 12 (Responsible Consumption and Production), and SDG 13 (Climate Action).