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Accepted Paper:
How the Company that Develop Innovation and Digital Technology Encourages The Gender-Equality in Indonesia: ShopeeFood as a Case Study.
Muhammad Dhiauddin Ahnaf
(Universitas Negeri Yogyakarta)
Nadhif Fadhlan Musyaffa
(Universitas Muhammadiyah Yogyakarta)
Paper short abstract:
Innovation in ShopeeFood system in Indonesia plays an important role in empowering women by supporting them to work like men as food delivery men with they feel safe from sexual harassment. This can bridge gender equality for a sustainable future.
Paper long abstract:
Industrial revolution 4.0 has increased the use of digital technology, especially in Indonesia. The use of digital technology is rapidly changing the existing industry. One of the industries that have seen the most visible changes is the motorcycle taxi transportation service, which has been changing from conventional to online service. The fundamental innovation in this online industry is in the use of digital technology that allows it to reach a wider market and business partners in the form of passenger, food, and shopping delivery, such as Gojek and Grab. But, Shopee, one of the biggest retailer companies in Indonesia, innovated by opening an only food delivery service sub-business with the title ShopeeFood. These innovations encourage gender equality because the business partners encourage women to work as partners as same as men. The differences are, in Gojek and Grab regulation, the drivers have to do all services, including taking a passenger from one point to another, which makes women uncomfortable and even puts them at risk of sexual harassment. But, in the ShopeeFood, the drivers only have to deliver food. This kind of service is more interested to women than the Gojek and Grab model because of safety reason. Then, more women are going to work as Shopee's partners and become prosperous. Women who previously had limitations on power and accessibility, with this innovation can become more empowered. This makes women have access to prosperity and have the power to determine their destiny and bridge gender equality for a sustainable future.
Click the star to add/remove an item to/from your individual schedule.
You need to be logged in to avail of this functionality, and to see the links to virtual rooms. Log in
Accepted Paper:
Muhammad Dhiauddin Ahnaf (Universitas Negeri Yogyakarta) Nadhif Fadhlan Musyaffa (Universitas Muhammadiyah Yogyakarta)
Paper short abstract:
Paper long abstract:
Industrial revolution 4.0 has increased the use of digital technology, especially in Indonesia. The use of digital technology is rapidly changing the existing industry. One of the industries that have seen the most visible changes is the motorcycle taxi transportation service, which has been changing from conventional to online service. The fundamental innovation in this online industry is in the use of digital technology that allows it to reach a wider market and business partners in the form of passenger, food, and shopping delivery, such as Gojek and Grab. But, Shopee, one of the biggest retailer companies in Indonesia, innovated by opening an only food delivery service sub-business with the title ShopeeFood. These innovations encourage gender equality because the business partners encourage women to work as partners as same as men. The differences are, in Gojek and Grab regulation, the drivers have to do all services, including taking a passenger from one point to another, which makes women uncomfortable and even puts them at risk of sexual harassment. But, in the ShopeeFood, the drivers only have to deliver food. This kind of service is more interested to women than the Gojek and Grab model because of safety reason. Then, more women are going to work as Shopee's partners and become prosperous. Women who previously had limitations on power and accessibility, with this innovation can become more empowered. This makes women have access to prosperity and have the power to determine their destiny and bridge gender equality for a sustainable future.
Role of Digital Technology and Innovations in Bridging Gender-inequality for Just Sustainable Futures.
Session 1 Wednesday 6 July, 2022, -