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Accepted Paper:

Innovative Mobility: A Case of Mobile Transport Applications' Use among Postgraduate Students in University of Ibadan, Nigeria  
Kemi Ogunsola (University of Ibadan) Damilola Adewoye (UNIVERSITY OF IBADAN)

Paper short abstract:

There are important factors which significantly predict the use of mobile transport application among postgraduate students. These include; performance expectancy, effort expectancy, social influence, facilitating condition and age.

Paper long abstract:

The innovations experienced in the telecommunication sector has brought extraordinary changes to almost every aspect of the lives of people living in Nigeria and some other developing countries. Advances in mobile technology have enabled a wide range of mobile applications to be developed and used by people in transit. One of such applications is Mobile transport application; which is about ordering a taxi with an app on Smartphone or tablet, when and where a passenger likes. Mobile transport applications are experiencing a rapid growth; however, the long-term development of a mobile transport application depends on its continual usage by passengers. There is a need to investigate the factors that might hinder the use of this application. Survey design using a case of postgraduate students in University of Ibadan was adopted. A sample of 390 students from 24 postgraduate faculties in University of Ibadan participated in the study. Six research questions were answered and two research hypotheses were tested. Data collected were analysed using descriptive and inferential statistics. Findings reveal that performance expectancy, effort expectancy, social influence and facilitating condition, and age were significant predictors of use of mobile transport application while system quality did not significantly predict it.

Panel P48
New Approaches to Transportation, Mobility and Access in Rainforest contexts
  Session 1 Friday 8 July, 2022, -