Paper short abstract:

This first-time research explores the effectiveness of NGO managers in the India. The aim of this research has been to explore the parameters of managerial effectiveness among the managerial staff of HIV/AIDS NGOs in India.

Paper long abstract:

The notion of managerial effectiveness is undoubtedly associated to training and development, therefore, in the context of this research, this is of vital concern for NGOs in India, as there are many important factors that influences and determines managerial l effectiveness.

This first-time research explores the effectiveness of NGO managers in India and how they perceive and view their own effectiveness at work. it is envisaged that NGO managers effectiveness will be improved and can be developed further, therefore, by improving the NGO managerial effectiveness as a whole. This study contextualises Analoui's Model (1999,2002) of eight parameters of managerial effectiveness and three contextual factors, to explore and identify the factors and causal influences which form the basis for the effectiveness of these managers to develop policies and strategies for their increased effectiveness. The methodology employed includes, qualitative methods using semi-srtuctured interviews with 16 NGOs managers and focus-group interviews with 16 non-managerial staff. All the parameters of effectiveness and contextual factors of the Model (1999,2002) apply and are suitable for this context. Based on the findings and in-depth discussions, the research framework model (Analoui 1999,2002) has therefore, been adapted and modified to fit this specific and unique context, which facilitates the feasibility of the research for NGOs managers effectiveness in India. The heirarchy of relevance of the parameters of effectiveness, and the degree of importance of the contextual factors are the same however, apply differently to this context in comparison to the order in the original Model.