Paper short abstract:

My proposal explains the transformation of tourists reaching nature friendly locations, creating collective action, driving the sense of change in citizens. In alliance with the Lacandones, different organizations are creating a vision WHY we need to manage properly the Governance of Biodiversity.

Paper long abstract:

Today the process of democratization in the Latin American region has created a platform where significant participation of indigenous groups has emerged (Nivón, 2006). Likewise, their customs are intangible values of great importance to national identities that are slowly giving them space to be the pillars in the production of cultural goods (Canclini, 2001). In addition, their inputs have been included to build new measurement of welfare. Their relationship with nature provides opportunities to reconsider new production measurement using more sustainable means in our daily activities (ECLAC, 2014).

I seek present the results of the implementation and monitoring of a business model operated in Chiapas in partnership with the Lacandones community while offering tourism experiences, potentiating the governance of biodiversity through educative approaches. We are currently building the bridge to expand our impact, providing advice to local authorities in order to merge our approach with the regional initiative "Chiapas Brand Strategy". The proposal adapts the "sustainability" component, a duality Framework, in different sectors of the public, private, civil society, and academia.

This is a proposal to transform the individual behavior of tourists that flee cities to more nature friendly locations, reaching collective action, driving the sense of change in citizens. In alliance with the Lacandones, different organizations are creating a vision of HOW to look into the future, and WHY we need to manage properly the Governance of Biodiversity. I am convinced that while understanding the complexity at local levels interesting synergies emerge at global scales.