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Abstract

The purpose of the study is to review the state policies of the EAEU countries aimed at improving the financial literacy of the population in order to identify the prerequisites for creating unified approaches to the implementation of state policies in the field of improving financial literacy.

Methodology. The research methods used were content analysis aimed at studying state policy in the field of financial literacy. A systemic and comparative analysis of documents and legislative acts in the field of state policy to improve the financial literacy of the country's population was used.

Originality / value of the study. In 2025, it is planned to complete the process of creating a single financial market of the EAEU. The creation of a single market for financial services entails the need to ensure not only equal access for EAEU members, but also the protection of the rights of consumers of financial services and their adaptation to the new rules. The convergence of financial policies and the creation of a single financial market of the EAEU countries, the expansion of the range of financial services, the use of new technologies, the growth of financial fraudulent transactions necessitate the protection of the interests of consumers. To solve these problems, it is necessary not only to use the experience of the EAEU countries in improving the financial literacy of the population, but also to strengthen cooperation and coordination of information exchange at the intercountry level. In this regard, a review of financial literacy policies in the EAEU countries was conducted. General trends were identified and the prerequisites for creating unified approaches to the implementation of state policies to improve financial literacy were considered. A comparative analysis of state policies in the EAEU countries has not been extensively analyzed, which makes this study relevant.

Research results. Based on the results of the study, the authors analyzed state policies in the field of financial literacy of the population of the EAEU countries, conducted a comparative analysis of the models for managing financial literacy programs in the EAEU countries, and identified the advantages and disadvantages of each model. A comparison of the indicators of the level of financial literacy in the EAEU countries was carried out, and the prerequisites for creating unified approaches to the implementation of state policies in the EAEU countries were considered.