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Abstract

This article offers an in-depth analysis of the phenomenon of media existence and the manifestations of diasporic communities in Kazakhstan.

The semiotic space of diasporas in Kazakhstan, in its established diversity, represents both a reality and a theoretical framework. It is always a space of relations where media and other communicative forms (literature, theatre, cinema, social media, etc.) play a crucial role in the processes of constructing and shaping both collective and individual identity, cultural pluralism, and cultural homogeneity.

The research aims to identify and thoroughly analyze the methods of media representation of national minorities in this post-Soviet context, as well as to determine the strategies used by the diasporic communities themselves for self-presentation. Particular attention is paid t how these groups utilize both traditional media channels (such as print publications, radio, and television programs) and new digital platforms (including social networks and online resources) to express their interests, maintain community ties, and participate in public discourse.

A novel aspect of the study is the analysis of the diasporic media environment not only through the means of communication but also in accordance with Aleida Assmann’s concept: through the ways of representing cultural information, the examination of diasporic narratives in a cause-and-effect framework, and their identification of diasporic “exposition” – the structuring of historical and contemporary texts, images and objects within space [Assmann, 2019, pp.493-494].

The research on the medial space of diasporas, including new media, and literature, problematizes the correlation of linguistic, cultural and social components in the mass consciousness, ranging from their “mirror” merging to examples of deconstruction.

Keywords: diasporas, media, media space, national minorities, representation, identity, multicultural society, self-presentation, content-analysis, ethnic media.