Accepted Paper:

A Study of the Cognitive Research on Lijiang Listed as the World Heritage Tourist Destination   


Yue He (Yunnan Normal University)

Paper short abstract:

Nowadays, “Heritage Hot” and “Heritage Tourism” are a heated topic in Chinese tourism. In terms of meaning, there are various interpretations for heritage. From the positive perspective, the word, “heritage”, means a kind of publicly-recognized culture or resource and is a symbolic token of a certain area.

Paper long abstract:

Among 34 provinces, municipalities, autonomous regions and special administrative regions in China, Lijiang has two world heritage sites - the Old Town of Lijiang registered in 1997 and the Three Parallel Rivers registered in 2003.

Panel WIM-CHAT07
Intangible cultural heritage, design ecologies and creative industry