Paper short abstract:

The study aims to understand to what extent Community Radio JIMS helps in raising awareness and consciousness about post-corona safety measures through the "Swath Sankalpa" program in Vasant Kunj, India. Further, the study also includes the perception of the community relating to the program.

Paper long abstract:

The pandemic generated a lot of information causing terror among people. Not only the State and Central Governments but also the non-profit sectors joined hands together to spread safety awareness through audio and video programmes during the pandemic. Post-corona safety measures are the priority of the state and non-state actors. Radio is the cheapest medium to connect people across the country with the highest reach to the grass root level. Literature shows that the importance of community radio (CR) is to mobilise people at the community level, especially in their own dialect. It helps to connect the entire community to bind in one thread. By providing a voice to slum dwellers of the Vasant Kunj vicinity, Community Radio JIMS addressed the challenges of post covid and safety measures to deal with day-to-day issues. Therefore, it is imperative to understand how the Community Radio JIMS spread awareness through the CRA-UNICEF funded special programme "Swath Sankalpa" in the post corona period. The study aims to understand to what extent the CR helps in raising awareness and consciousness among the people of Vasant Kunj about post-corona-related problems and the kind of solutions it offers to the people. Further, the study also studied the perception of the community on the "Swath Sankalpa" programme which tries to enhance post-corona safety measures. Thematic analysis of the CR (programmes) will be done and a structured questionnaire will be administered to understand the community perception from the study area of Delhi, India.