Accepted Paper:

Rural Artists' Encounter with Anthropologists and Corporate Professionals  


Avijit Chakravarti (Niilm Centre for Management Studies)
Tamsin Bradley (University of Portsmouth)
Jane Rowan (London Metropolitan University)

Paper short abstract:

The paper explores the relationship between those involved in art livelihood projects, business professionals and anthropologists . It contextualises 'art as livelihood' within the tourism industry and development process for social upliftment.

Paper long abstract:

This paper explores the ways in which traditional forms of art are used as vehicles to secure sustainable livelihoods. The paper will explore the relationships between those involved in art livelihood projects, specifically between the business professionals focused on income generation through tourism products, the anthropologists who seek to understand the importance of art for individuals and communities and the artists themselves. This paper contextualises 'art as livelihood' within the current drive in development towards social enterprise as a means of lifting people out of poverty. The research focuses on art livelihood projects working with communities in rural West Bengal and asks key questions. How can art forms be transformed into effective social enterprises that include not only the artist but their entire communities? Is it realistic to assume those successful in their art will wish to put money back into the infrastructure of their communities? Are some art forms more highly regarded than others? To what extent have traditional forms of art changed in line with consumer and touristic expectations?

Panel P10
Consuming culture: the politics and aesthetics of cultural tourism in different national traditions